Our Articles

Explore the significance of gross sales in business analytics, understanding its calculation, utility, and impact on market trends

Dive into Google's Looker Studio! Explore the key differences between dimensions & metrics, their impact on data analysis, and how to leverage them for insightful, compelling dashboards.

Explore our guide on mastering client dashboards for local businesses. Learn how to translate complex data into actionable insights, create user-friendly visualizations, and communicate effectively, all tailored to your clients' unique needs.

Business Intelligence Dashboards can revolutionize your data collection process, offering real-time tracking, data integration, and visualization. Find out how in this overview article!

It's time to bring your data out of Excel and into a more flexible, intuitive, and user-friendly platform. For most business owners, Airtable is the best option. This article compares Airtable to Excel, and talks you through why many businesses we work with are making the switch.

Discover the power of GA4's event-based tracking for deeper user insights, improved UX, and increased conversions in our comprehensive guide.

Unlock your small business's potential with data-driven decisions by avoiding common analytics mistakes and optimize operations for growth.

GA4 is here and soon, UA will be disappearing. If you're a small business owner that relies on Google Analytics, there's no need to panic. We'll discuss the basics so you can feel comfortable with the changes that are here to stay.

Using data within your business can feel overwhelming and expensive. We'll help you figure out what makes the most sense and how to maximize your budget for your unique business goals.